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                                 SCHEDULE 14A
                                (RULE 14A-101)

                   INFORMATION REQUIRED IN PROXY STATEMENT

                           SCHEDULE 14A INFORMATION
         PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.  )

    Filed by the registrant /X/[X]

    Filed by a party other than the registrant / /[ ]

    Check the appropriate box:

    / /[ ] Preliminary proxy statement 

    / /[ ] Confidential, for Use of the Commission Only (as permitted by Rule 
        14a-6(e)(2))

    /X/[X] Definitive proxy statement

    / /[ ] Definitive additional materials

    / /[ ] Soliciting material pursuant to Rule 14a-11(c) or
        Rule 14a-12


                       Madison Gas and Electric Company
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           (Name of Registrant as Specified in Its Charter)



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(Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

    /X/[ ] $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2)
or Item 22(a)(2) of Schedule 14A.

    / /[ ] $500 per each party to the controversy pursuant to Exchange Act 
Rule 14a-6(i)(3).

    / /[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    (1) Title of each class of securities to which transaction applies:

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    (2) Aggregate number of securities to which transaction applies:

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    (3) Per unit price or other underlying value of transaction computed 
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing 
fee is calculated and state how it was determined):

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    (4) Proposed maximum aggregate value of transaction:

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    (5) Total fee paid:

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    / /[X] Fee paid previously with preliminary materials.

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    / /[ ] Check box if any part of the fee is offset as provided by Exchange Act 
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
paid previously. Identify the previous filing by registration statement 
number, or the form or schedule and the date of its filing.

    (1) Amount previously paid:

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    (2) Form, schedule or registration statement no.:

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    (3) Filing party:

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    (4) Date filed:

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                        MADISON GAS AND ELECTRIC COMPANY
 
                                  [MG&E LOGO]
 
                ------------------------------------------------
 
                                PROXY STATEMENT
                ------------------------------------------------
 
                         ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 1, 19956, 1996
   3
 
                        MADISON GAS AND ELECTRIC COMPANY
                              POST OFFICE BOX 1231
                         MADISON, WISCONSIN 53701-1231
 
                                                                  March 21, 199526, 1996
 
Dear Shareholder:
 
     The directors and officers of the Company join me in extending a cordial
invitation to you to attend our 19951996 Annual Meeting of Shareholders which will
be held on Monday, May 1, 1995,6, 1996, at 11:00 a.m., local time, at the Holiday Inn --
Madison West, 1313 John Q. Hammons Drive, Greenway Center, Middleton, Wisconsin
(see the map on the next page).
 
     The accompanying Proxy Statement requests approval of the election of a
slate of nominees for directors of Class IIII to hold office until 1998.1999 and
approval of an amendment to the Company's Restated Articles of Incorporation.
 
     At the Meeting we will discuss last year's operations, comment on items of
interest to you and the Company, and give you an opportunity to ask questions.
Following the Meeting, our Company's officers, directors, and other employees
will be available to answer any questions you may have.
 
     YOUR VOTE IS IMPORTANT TO US. I ENCOURAGE YOU TO SIGN AND DATE YOUR PROXY
PROMPTLY AND MAIL IT BACK TO US even if you plan to attend the Meeting. You may
revoke your proxy at the Meeting and vote your shares in person if you wish.
 
     I hope you will be able to attend.
 
                                         Very truly yours,
 
                                         [SIG]David C. Mebane
                                         DAVID C. MEBANE
                                         Chairman of the Board, President,
                                         and Chief Executive Officer
   4
     If you plan to attend the Annual Meeting in person, please fill out the
enclosed attendance card and return it with your proxy so that we may have an
indication of the number of shareholders planning to attend the Meeting.

     If you have any questions, please feel free to call our Shareholder
Services toll-free number.  Call 1-800-356-6423 if you are calling from outside
Wisconsin (Continental United States).  In Wisconsin, please call
1-800-362-6423, and in the Madison area, call 252-4744.

                               CAMERA READY MAP

From the West Beltline Highway, take Exit 252 -- Greenway Blvd.
   5
 
                        MADISON GAS AND ELECTRIC COMPANY
                              POST OFFICE BOX 1231
                         MADISON, WISCONSIN 53701-1231
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                        MONDAY, MAY 1, 1995,6, 1996, 11:00 A.M.
 
     The 19951996 Annual Meeting of Shareholders of Madison Gas and Electric Company
will be held in Middleton, Wisconsin, at the Holiday Inn -- Madison West, 1313
John Q. Hammons Drive, Greenway Center, Middleton, Wisconsin, on Monday, May 1,
1995,6,
1996, at 11:00 a.m., local time, for the purposes of:
 
          (1) Electing three directors of Class IIII to hold office until the
     Annual Meeting of Shareholders in 19981999 and until their successors have been
     elected and qualified.
 
          (2) Considering and voting upon a proposed amendment of Article Third,
     Division A, of the Company's Restated Articles of Incorporation to (i)
     increase the number of shares of Common Stock authorized for issuance by
     the Company from the present 28,000,000 shares to 50,000,000 shares, and
     (ii) reduce the par value of Common Stock from $8.00 to $1.00 per share.
 
          (3) Transacting such other business as may properly come before the
     Meeting.
 
     Only those shareholders of Common Stock of record at the close of business
on March 1, 1995,1996, are entitled to vote at the Meeting. All shareholders are
requested to be present at the Meeting in person or by proxy. Enclosed is a
proxy.
 
     Your attention is directed to the Proxy Statement of Madison Gas and
Electric Company on the following pages.
 
                                           By order of the Board of Directors
 
                                           GARY J. WOLTER, Secretary
March 21, 199526, 1996
 
                           -------------------------
 
     It is important to you and the Company that your shares be represented at
the Annual Meeting of Shareholders. Even if you plan to attend the Meeting in
person, you are requested to sign, date, and mail the enclosed proxy promptly --
regardless of the size of your stock holding.
 
     The signature on the proxy should correspond exactly with the name of the
shareholder as it appears on the proxy. Where stock is registered in the names
of two or more persons, all such persons should sign the proxy.
 
     If the proxy is signed as attorney, officer, personal representative,
administrator, trustee, guardian, or similar capacity, please indicate full
title as such.
 
                                        1
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                        MADISON GAS AND ELECTRIC COMPANY
                              POST OFFICE BOX 1231
                         MADISON, WISCONSIN 53701-1231
 
                                PROXY STATEMENT
 
To the Shareholders of the Common Stock of
MADISON GAS AND ELECTRIC COMPANY:
 
     ThisThe Proxy Statement and accompanying proxy, to be mailed on or about March
21, 1995,26, 1996, are furnished as a part of the solicitation of proxies by the Board of
Directors of Madison Gas and Electric Company (hereinafter referred to as the
"Company"), to be voted at the 19951996 Annual Meeting of Shareholders of the
Company to be held in Middleton, Wisconsin, at the Holiday Inn -- Madison West,
1313 John Q. Hammons Drive, Greenway Center, Middleton, Wisconsin, on Monday,
May 1, 1995,6, 1996, at 11:00 a.m., local time, for the purposes set forth in the
accompanying Notice of Annual Meeting of Shareholders. A shareholder who
executes a proxy may revoke it at any time before it is voted. A proxy may be
revoked by written notice to the Company, execution of a subsequent proxy which
is voted at the 1996 Annual Meeting, or attendance at the Meeting and voting in
person. Attendance at the Meeting will not automatically revoke a proxy.
 
     As of March 1, 1995,1996, the Company had outstanding 10,719,81216,079,718 shares of
28,000,000 authorized shares of Common Stock. The Common Stock constitutes the
only class of securities entitled to vote at the 19951996 Annual Meeting of
Shareholders. Only those shareholders of Common Stock of record at the close of
business on March 1, 1995,1996, are entitled to vote at the Meeting. At the 1985
Annual Meeting of Shareholders, the shareholders of the Company approved an
amendment to the Company's Restated Articles of Incorporation (the "Restated
Articles") limiting the voting power of any shareholder who acquires more than
10 percent of the Company's outstanding voting stock. To the knowledge of the
Company, this limitation does not currently apply to any shareholder.
Accordingly, at the present time, one share of Common Stock will be entitled to
one vote. For those shareholders who are participants in the Company's Automatic
Dividend Reinvestment and Stock PurchaseInvestors
Plus Plan, the shares you have accumulated in the Plan are held by the
Administrator of the Plan under the nominee name of Whimm & Co., and those
shares, including your reinvestment shares, will be voted in accordance with the
direction given on the proxy.
 
                               VOTING INFORMATION
 
     A shareholder may, with respect to the election of directors, (i) vote for
the election of all named director nominees, (ii) withhold authority to vote for
all named director nominees, or (iii) vote for the
 
                                        2
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election of all such nominees other than any nominee with respect to whom the
shareholder withholds authority to vote by so indicating on the proxy. A
shareholder may, with respect to the proposal to amend the Company's Restated
Articles of Incorporation, (i) vote for the proposal, (ii) vote against the
proposal, or (iii) abstain from voting on the proposal. Proxies properly
executed and received by the Company prior to the 1996 Annual Meeting of
Shareholders and not revoked will be voted as directed therein. In the absence
of a specific direction from a shareholder, proxies will be voted for the
election of the named director nominees and for the proposal to amend the
Company's Restated Articles of Incorporation. If a proxy indicates that all or a
portion of the votes represented by such proxy are not being voted, such
nonvotes will not be considered as votes cast with respect to such matter,
although such shares may be considered present and entitled to vote for other
purposes and will count for purposes of determining the presence of a quorum.
 
     If a quorum is present at the 1996 Annual Meeting, the three persons
receiving the greatest number of votes will be elected to serve as Class I
directors. Accordingly, withholding authority to vote for a director and
nonvotes with respect to the election of directors will not affect the outcome
of the election of directors. If a quorum is present at the 1996 Annual Meeting,
approval of the proposal to amend the Company's Restated Articles of
Incorporation requires the affirmative vote of two-thirds of the Common Stock
outstanding and entitled to vote at the 1996 Annual Meeting. Accordingly,
abstentions and nonvotes with respect to the proposal to amend the Company's
Restated Articles of Incorporation have the legal effect of a vote against the
proposal.
 
                             ELECTION OF DIRECTORS
 
     As described in the next paragraph,below, upon the retirement of Mr. HelfrechtMessrs. Bolz and Rennebohm at
the 19951996 Annual Meeting, the Board of Directors will consist of nineeight directors
divided into three classes, eachone class having 2
   7two directors and two classes
having three directors, with one class being elected each year for a term of
three years. Accordingly, it is proposed that the three nominees listed below be
elected to serve as Class IIII directors for three-year terms, to expire at the
19981999 Annual Meeting of Shareholders and upon the election and qualification of
their successors.
 
     Mrs. Biddick and Messrs. Blaney, Helfrecht,Mebane and MohsRennebohm are currently Class IIII
directors whose terms expire at the 19951996 Annual Meeting. Messrs. BlaneyMrs. Biddick and MohsMr.
Mebane have been nominated for reelection. Mr. Helfrecht,Rennebohm, age 73, former Chairman of the Board of
Directors and Chief Executive Officer of the Company, was an officer from 1968
to 1991 andwho has been a
director since 1972. Hefor 13 years, has informed the Board of his intention to retire from
the Board and Committeescommittees thereof upon the expiration of his term.
Mr. Starkterm at the 1996
Annual Meeting. Ms. Millner has been nominated for election as a Class IIII
director to fill the vacancy created by the retirement of Mr. Helfrecht. Mr. Stark currently serves
as a Class II director whose term is scheduled to expire in 1997. If elected,
Mr. Stark would serve as a Class III director until the 1998 Annual Meeting of
Shareholders and upon the election and qualification of his successor.Rennebohm.
 
     Each of the nominees has indicated a willingness to serve if elected, and
the Board of Directors has no reason to believe that any nominee will be
unavailable. If any of the nominees should become unable to serve, it is
presently intended that the proxies solicited hereby will be voted for a
substitute nominee designated by the Board of Directors.
 
                                        A shareholder may (i) vote3
   8
 
     Mr. Bolz, age 73, who has been a director for 24 years, has also informed
the electionBoard of all namedhis intention to retire from the Board and committees thereof at
the 1996 Annual Meeting. Mr. Bolz is currently a Class II director nominees,
(ii) withhold authority to vote for all named director nominees, or (iii) vote
forwhose term
would expire at the election of all such nominees other than any nominee with respect to
whom the shareholder withholds authority to vote by so indicating on the proxy.
Proxies properly executed and received by the Company prior to the 19951997 Annual Meeting of Shareholders. Shareholders and not revoked will be voted as directed therein. In
the absence of a specific direction from a shareholder, proxies will be voted
for the election of the nominees named above. If a proxy indicates that all or a
portion of the votes represented by such proxy are not
being voted, such
nonvotes will not be considered as votes cast inasked to elect a nominee to fill the election of directors and
will not affect the outcome of the election of directors. If a quorum is present
at the 1995 Annual Meeting, the three persons receiving the greatest number of
votes will be elected to serve as Class III directors.vacancy created by Mr. Bolz's
retirement.
 
     Under the terms of the Company's Bylaws, nominations for the Board of
Directors made by shareholders must be made in writing and delivered or mailed
to the Chief Executive Officer and/or President of the Company at the Company's
principal executive offices not less than 14 days nor more than 60 days prior to
the Annual Meeting of Shareholders. If less than 14 days' notice of the Annual
Meeting is given to shareholders, such nominations must be delivered or mailed
as specified above not later than the close of business on the fourth day
following the day on which the notice was mailed. Such notification shall
contain the following information to the extent known to the nominating
shareholder: a) name and address of each proposed nominee, b) the principal
occupation of each proposed nominee, c) the name and residence address of the
nominating shareholder, and d) the number of shares of capital stock of the
corporation owned by the nominating shareholder. Shareholder nominations for the
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19951996 Annual Meeting of Shareholders must be delivered or mailed to the Company
no later than April 17, 1995.22, 1996.
 
     The following table sets forth the names of the nominees and the current
directors who will continue in office after the Meeting, their ages, information
as to their business experience for the last five years (unless otherwise
noted), and the year they first became directors of the Company.
 
DIRECTOR NAMES (AGES) AND BUSINESS EXPERIENCE SINCE - ------------------------------------------------------------------------------- -------- Nominees (Class III)I) -- Term Expiring in 1998 RICHARD E. BLANEY (58), Madison, Wisconsin..................................... 1974 Retired President of Richard Blaney Seeds Inc., sellers of hybrid seed corn, with which he was associated for more than 9 years. FREDERIC E. MOHS (58), Madison, Wisconsin...................................... 1975 Partner in the law firm of Mohs, MacDonald, Widder & Paradise, of which he has been a member since 1968. PHILLIP C. STARK (69), Madison, Wisconsin...................................... 1985 Chairman of the Board and Vice President and Secretary of The Stark Company, a real estate company, with which he has been associated for 46 years. Members of the Board of Directors Continuing in Office Class I -- Term Expiring in 19961999 JEAN MANCHESTER BIDDICK (68)(69), Madison, Wisconsin............................... 1982 Retired Chief Executive Officer of Neesvig's Inc., a wholesale meat company, with which she was associated for more than 27 years. DAVID C. MEBANE (61)(62), Madison, Wisconsin....................................... 1984 Chairman of the Board of Directors, President, and Chief Executive Officer of the Company, of which he has been an officer since 1980; also director of First Federal Capital Corp., a bank holding company. ROBERT B. RENNEBOHM (72)REGINA M. MILLNER (52), Madison, Wisconsin................................... 1983 President Emeritus of the University of Wisconsin Foundation, with which he had been associatedWisconsin..................................... Attorney and Real Estate Consultant for more than 38 years;10 years and President of RMM Enterprises, Inc., a real estate consulting firm; also director of First Federal Capital Corp., a bank holding company.Domus Equity Corporation.
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DIRECTOR NAMES (AGES) AND BUSINESS EXPERIENCE SINCE - ------------------------------------------------------------------------------- -------- Members of the Board of Directors Continuing in Office Class II -- Term Expiring in 1997 ROBERT M. BOLZ (72), Madison, Wisconsin........................................ 1972 Retired Vice Chairman of the Board of Directors of Oscar Mayer Foods Corporation, a meat packing company, of which he had been an officer since 1966. H. LEE SWANSON (56)(58), Cross Plains, Wisconsin................................... 1988 Chief Executive Officer, President, and Director of the State Bank of Cross Plains, with which he has been associated for more than 2930 years; also director of Mid-Plains Telephone Company, an independent telephone company. FRANK C. VONDRASEK (66)(67), Madison, Wisconsin.................................... 1982 Vice Chairman of the Board of Directors of the Company, of which he was an officer from 1974 through 1993; also director1993. Class III -- Term Expiring in 1998 RICHARD E. BLANEY (59), Madison, Wisconsin..................................... 1974 Retired President of Firstar BankRichard Blaney Seeds Inc., sellers of hybrid seed corn, with which he was associated for more than 9 years. FREDERIC E. MOHS (59), Madison, N.A.Wisconsin...................................... 1975 Partner in the law firm of Mohs, MacDonald, Widder & Paradise, of which he has been a member since 1968. PHILLIP C. STARK (70), Madison, Wisconsin...................................... 1985 Chairman of the Board and Vice President and Secretary of The Stark Company, a real estate company, with which he has been associated for 47 years.
5 10 BENEFICIAL OWNERSHIP OF COMMON STOCK BY DIRECTORS AND EXECUTIVE OFFICERS (AS OF MARCH 1, 1995)1996) The following table lists the beneficial ownership of Common Stock of each director and nominee, the executive officersindividuals named in the Summary Compensation Table, and the directors and executive officers as a group. In each case the indicated owner has sole voting power and sole investment power with respect to the shares shown except as noted.
PERCENT OF NUMBER OF SHARES OUTSTANDING NAME BENEFICIALLY OWNED COMMON STOCK ------------------------------------------------------------------------------------------------ ------------------ ------------ Burnett F. Adams.................................. 1,144(2) * Jean Manchester Biddick....................... 2,084Biddick........................... 3,311 * Richard E. Blaney............................. 749 * Robert M. Bolz................................ 2,116Blaney................................. 1,190 * Robert E. Domek............................... 4,449(1)(2) * Donald J. Helfrecht........................... 3,537(1) * Joseph T. Krzos............................... 752(1)Domek................................... 7,068(1)(2) * David C. Mebane............................... 4,815(1)Mebane................................... 7,650(1)(2) * Regina M. Millner................................. 918 * Frederic E. Mohs.............................. 1,002(3) * Robert B. Rennebohm........................... 713Mohs.................................. 1,591(3) * Phillip C. Stark.............................. 1,867Stark.................................. 2,966 * H. Lee Swanson................................ 2,100(4)Swanson.................................... 3,150(4) * Frank C. Vondrasek............................ 11,977(1)Vondrasek................................ 19,028(1)(2) * Mark C. Williamson............................ 959(2)Williamson................................ 1,747(2) * Gary J. Wolter................................ 1,412(1)Wolter.................................... 2,519(1)(2) * All directors and executive officers as a group (19).................................. 50,613(2)group(17)....................................... 72,213(2) *
- ------------------------- * Less than 1 percent. (1) Messrs. Domek, Helfrecht, Krzos, Mebane, Vondrasek, and Wolter are directors of Madison Gas and Electric Company Foundation, Inc., and as such have shared voting and investment power in an additional 6,5659,847 shares of Common Stock held thereby. (2) Includes Common Stock held under the two Employee Stock Ownership Plans of the Company for the account of executive officers of the Company with respect to which such persons have sole voting but no investment power: Mr. Domek, 3,610Adams, 412 shares; Mr. Krzos, 149Domek, 5,735 shares; Mr. Mebane, 2,8884,588 shares; Mr. Vondrasek, 6,70610,653 shares; Mr. Williamson, 812 shares; Mr. Wolter, 4774 shares; and directors and executive officers as a group, 20,78033,013 shares. (3) Includes 343544 shares of Common Stock with respect to which Mr. Mohs is trustee of a trust for the benefit of his children. (4) Mr. Swanson is a member of the Qualified Plan Committee of the Profit Sharing Plan and the Money Purchase Pension Plan of the State Bank of Cross Plains and as such has shared voting and investment power in an additional 1,0501,575 shares of Common Stock held thereby. 6 11 BOARD COMMITTEES The Company has an Audit Committee, a Compensation Committee, an Executive Committee, and a Personnel Committee. During the year ended December 31, 1994,1995, a total of 1612 meetings of the Board of Directors were held. All of the directors attended in excess of 75 percent of the aggregate of these meetings and (if they were members of the Audit, Compensation, Executive, or Personnel Committee) the meetings of the Audit, Compensation, Executive, and Personnel Committees. Directors who are not employees of the Company will receive $7,500$10,000 annually, plus $500 for each Board meeting attended and $350 for each Audit, Compensation, Executive, or Personnel Committee meeting attended. The Vice Chairman of the Board of Directors receives an additional $10,500$1,000 annual retainer. Mr. Mebane does not receive additional compensation for serving as a director. The members of the Audit Committee continuing in office are Mrs. Biddick and Messrs. Blaney, Bolz, Helfrecht, Mohs, Rennebohm, Stark, Swanson, and Vondrasek. The Audit Committee held two meetings during 1994.1995. The Audit Committee's function is to meet with the Company's internal auditors and independent public accountants and discuss with them the scope and results of their audits, the Company's accounting practices, and the adequacy of the Company's internal controls. The Audit Committee also approves services performed by the Company's independent public accountants. The members of the Compensation Committee continuing in office are Messrs. Blaney Bolz, and Mohs. The Compensation Committee held four meetings during 1994.1995. The function of the Compensation Committee is to review the salaries, fees, and other benefits of officers and directors and recommend compensation adjustments to the Board of Directors. The members of the Executive Committee are Mrs. Biddick and Messrs. Blaney, Helfrecht, Mebane, Mohs, and Vondrasek. The Executive Committee held one meeting during 1994.1995. The Executive Committee provides a means of taking prompt action when a quorum of the Board of Directors cannot be readily assembled. When the Board of Directors is not in session, the Executive Committee has the powers of the Board in the management of the business and affairs of the Company, except action with respect to dividends to shareholders, election of principal officers, or the filling of vacancies on the Board of Directors or committees created by the Board of Directors. The members of the Executive Committee are elected by the Board of Directors each year at the first meeting of the Board following the Annual Meeting of Shareholders to serve until the first Board meeting following the next Annual Meeting of Shareholders. The members of the Personnel Committee are Mrs. Biddick and Messrs. Mebane, Mohs, Swanson, and Vondrasek. The Personnel Committee held threefour meetings during 1994.1995. The Personnel Committee makes recommendations with respect to the election of directors and officers of the Company. Nominations for the Board of Directors by shareholders, which are submitted to the Chief Executive 7 12 Officer and/or President of the Company, in the manner described above, will be considered by the Personnel Committee, the Board, or the Chief Executive Officer. PROPOSED AMENDMENT TO ARTICLE THIRD, DIVISION A, OF THE COMPANY'S RESTATED ARTICLES OF INCORPORATION TO (I) INCREASE THE NUMBER OF SHARES OF COMMON STOCK AUTHORIZED FOR ISSUANCE BY THE COMPANY FROM THE PRESENT 28,000,000 SHARES TO 50,000,000 SHARES, AND (II) REDUCE THE PAR VALUE OF COMMON STOCK FROM $8.00 PER SHARE TO $1.00 PER SHARE The Board of Directors has unanimously approved and recommended to the shareholders an amendment (the "Proposed Amendment") of Article Third, Division A, of the Restated Articles of Incorporation ("Articles") which reads as follows: "The number of shares of capital stock which the Company shall be authorized to issue is Fifty-One Million One Hundred Seventy-Five Thousand (51,175,000) shares, divided into Fifty Million (50,000,000) shares of Common Stock, $1.00 par value per share, and One Million One Hundred Seventy-Five Thousand (1,175,000) shares of Cumulative Preferred Stock, $25.00 par value per share." The Articles currently authorize the issuance of 28,000,000 shares of Common Stock and 1,175,000 shares of Cumulative Preferred Stock. On December 15, 1995, the Board of Directors declared a 3 for 2 stock split in the form of a stock dividend on the issued and outstanding shares of Common Stock, which was paid on February 20, 1996, to shareholders of record at the close of business on February 1, 1996. The payment of the stock dividend increased the number of issued shares of Common Stock from 10,719,812 to 16,079,718, leaving 11,920,282 shares available for issuance. The Proposed Amendment would increase the number of shares of Common Stock authorized for issuance to 50,000,000 shares and would not change the number of shares of Cumulative Preferred Stock authorized for issuance. The Proposed Amendment would have no effect on the rights attaching to Common Stock. The Board of Directors believes that the proposed increase in the number of authorized shares of Common Stock will significantly enhance the Company's financial flexibility. Shares of Common Stock may be used for general corporate purposes, including stock splits and stock dividends, acquisitions, public and private offerings, stock options, and other employee benefit plans. Having additional authorized shares of Common Stock available for issuance will give the Company greater flexibility and may result in future acquisitions or issuances of Common Stock being effected without further shareholder action. The Company has no present plans to issue any of the additional shares of Common Stock which would be authorized by adoption of the Proposed Amendment. The issuance of any additional shares of Common Stock may have the effect of diluting the percentage of stock ownership, book value per share, and voting rights of the present holders of the Common Stock. The Proposed Amendment may also have the effect of discouraging attempts to take 8 13 over control of the Company, as additional shares of Common Stock could be issued to dilute the stock ownership and voting power or increase the cost to a party seeking to obtain control of the Company. The Proposed Amendment is not being made in response to any known effort or threat to acquire control of the Company and is not part of a plan by management to adopt a series of amendments to the Articles having an anti-takeover effect. The decrease of the par value of each share of Common Stock from $8.00 to $1.00 will reduce correspondingly the Company's Common Stock account by $7.00 for each outstanding share. The proposed reduction in par value will not affect the rights of any shareholders of the Company and will not require share certificates to be exchanged. The effect of the reduction will allow the transfer of $7.00 per outstanding share from the Company's Common Stock account to the Amount Received in Excess of Par Value account. As of March 15, 1996, the amount transferable from the Company's Common Stock account to the Amount Received in Excess of Par Value account pursuant to this Proposed Amendment was $112,558,026. The reduction in par value will have no effect on total shareholders' equity as reflected in the Company's balance sheet, nor will the decrease in par value have any negative impact on the Company, its operations, or the manner in which it conducts its business. The approval of the Proposed Amendment requires the affirmative vote of the holders of two-thirds of the outstanding shares of Common Stock. THE BOARD OF DIRECTORS BELIEVES THAT THE PROPOSED AMENDMENT IS IN THE BEST INTERESTS OF THE COMPANY AND ITS SHAREHOLDERS AND UNANIMOUSLY RECOMMENDS A VOTE FOR THE PROPOSED AMENDMENT. 9 14 EXECUTIVE COMPENSATION The following table summarizes the compensation for the fiscal years 1992, 1993, 1994, and 19941995 of the Chief Executive Officer and four other executive officers serving as executive officers on December 31, 1995, whose compensationsalary exceeded $100,000 for fiscal year 1994.1995. SUMMARY COMPENSATION TABLE
LONG-TERM COMPENSATION -------------------------------------------------------------------- AWARDS ANNUAL COMPENSATION ----------------------------------------------- PAYOUTS -------------------------------------------------------------------- RESTRICTED SECURITIES ------- OTHER ANNUAL RESTRICTEDSTOCK UNDERLYING LTIP ALL OTHER NAME AND PRINCIPAL BONUS COMPENSATION STOCKAWARDS ($) OPTIONS PAYOUTS COMPENSATION ($) POSITION YEAR SALARY ($) ($) ($) AWARDS ($)(6) (#) ($) (5)(7) - --------------------------------------------------- ---- ---------- ----- ------------ ---------- ---------- ------- ---------------- David C. Mebane(1)............... 1995 $264,321 0 0 $6,350 0 0 $2,250 Chairman, President and 1994 $ 237,601$237,601 0 0 0 0 0 $2,250 Chairman, President andChief Executive Officer 1993 $ 175,806$175,806 0 0 0 0 0 $2,249 Chief Executive Officer 1992 $ 149,320Gary J. Wolter(2)........ 1995 $146,517 0 0 $6,350 0 0 0 $2,182 Gary J. Wolter............$2,046 Senior Vice President- 1994 $ 122,221$122,221 0 0 0 0 0 $1,832 Vice President-Administration and 1993 $ 97,515 0 0 0 0 0 $1,445 Administration and 1992 $ 84,544 0 0 0 0 0 $1,268 Secretary Mark C. Williamson(2).....Williamson(3).... 1995 $141,580 0 0 $6,350 0 0 $ 354 Senior Vice President- 1994 $ 116,230$116,230 0 0 0 0 0 $ 291 Vice President-EnergyEnergy Services 1993 $ 95,468 0 0 0 0 0 $ 239 Services 1992 $ 82,506Robert E. Domek(4)....... 1995 $126,930 0 0 $6,350 0 0 $1,393 Executive Vice President 1994 $112,255 0 0 0 0 0 $ 206 Robert E. Domek(3)........ 1994 $ 112,255 0 0 0 0 0 $1,268 Senior Vice President- 1993 $ 93,884 0 0 0 0 0 $1,238 Human Resources 1992Burnett F. Adams(5)...... 1995 $127,665 0 0 $6,350 0 0 $ 89,357956 Former Vice President- 1994 $107,074 0 0 0 0 0 $1,303 Joseph T. Krzos(4)........ 1994 $ 110,180802 Procurement and 1993 $ 94,265 0 0 0 0 0 $1,650 Vice President-Finance 1993 $ 88,237 0 0 0 0 0 $1,324 1992 $ 79,977 0 0 0 0 0 $1,200707 Division Operations
- ------------------------- (1) President and Chief Operating Officer until January 1, 1994, when he assumed the duties of Chief Executive Officer. Promoted to Chairman, President and Chief Executive Officer on May 9, 1994. (2) Promoted to Assistant Vice President-Electric Supply as of JulyPresident-Administration and Secretary until May 1, 1992, until November 1, 1992,1995, when he was madepromoted to Senior Vice President-Administration and Secretary. (3) Assistant Vice President-Energy Services until May 1, 1993, when he was promoted to Vice President-Energy Services. Promoted to Senior Vice President-Energy Services as ofon May 1, 1993. (3)1995. (4) Vice President-Human Resources until May 1, 1993, when he was promoted to Senior Vice President-Human Resources. (4)Promoted to Executive Vice President on May 1, 1995. (5) Assistant Vice President-Accounting & ControlPresident-Procurement and Division Operations until DecemberJune 1, 1992, at which time1994, when he was promoted to Vice President-Finance. (5)President-Procurement and Division Operations. Mr. Adams resigned as Vice President-Procurement and Division Operations effective January 31, 1996. (6) The amounts in the table reflect the market value on the date of grant of restricted stock awarded under restricted stock award agreements. The number of shares of restricted stock held by each executive officer named in the table is 300, and the market value of such shares as of December 31, 1995, was $7,000 (each as adjusted for the 3 for 2 stock split paid on February 20, 1996). The restricted stock vests for each named executive who remains employed until February 16, 1997. Holders of shares of restricted stock are entitled to receive dividends on such shares at the same rate and at the same time as on the Common Stock. (7) All other compensation for 19941995 amounts are Company contributions to a 401(k) defined contribution plan. 810 1315 REPORT ON EXECUTIVE COMPENSATION CORPORATE MISSION The mission of Madison Gas and Electric Company is to provide quality gas and electric utility service to its customers at competitive rates; to meet all customers' gas, electric, and related energy needs; and to earn a reasonable return for investors. MGE is committed to maintaining the highest standards of corporate citizenship and fair treatment for all employees. COMPENSATION PHILOSOPHY The principal goal of the Madison Gas and Electric Company compensation program is to pay employees, including executive officers, at levels which are: - reflective of how well the Company is achieving its corporate mission - consistent with the Company's current financial condition, earnings, rates, total shareholder return, and projected Consumer Price Index - reflective of individual performance and experience - competitive in the marketplace - administered in a fair and consistent manner. The 19941995 compensation program for executives was comprised of base salary, only.plus a restricted stock award of 200 shares of MGE Common Stock. The 200 shares of restricted Common Stock were awarded to all officers in February of 1995 in recognition of 1994 record earnings. Executive salaries are established within a salary range that reflects competitive salary levels for similar positions in similar-sized gas and electric utilities. The utilities used for salary comparison are not the same companies included in the performance graph peer group in this Proxy Statement. The 19 Upper Midwest combination utilities included in the performance graph peer group were selected to reflect utilities facing similar weather and economic conditions. Many of these companies are larger than MGE with much higher compensation structures. When examining compensation peer groups, it was determined more appropriate to consider similar-sized utilities. The midpoint (or middle) of an executive's salary range is approximately equal to the median salary level of the surveyed utilities. An executive's position in the range reflects his or her performance over a period of years in that position, the executive's experience in that position, and Company performance. Specific individual or Company performance targets are not set. Instead, an executive's salary within the salary range is determined by subjectively evaluating the individual's performance and experience and the Company's performance. 11 16 While MGE's current compensation program has functional adequacy to retain and fairly compensate the Company's executives, the Compensation Committee and the full Board review the 9 14 objectives of the executive compensation program on a continuing basis. Each year, the Compensation Committee reviews and recommends to the Board annual salaries, salary grades and ranges, and the overall salary program design for the Company's executives. A study was performed for the Company in late 19931995 by a compensation consultant. The study compared the pay levels of key MGE executives to pay levels of general industry and pay levels of other utilities with revenues of approximately $250 million. This study showed that pay levels for MGE executives were generally below the median of salary and incentive compensation for both general industry and similar-sized utilities. Salary adjustments were made to move Company executives closer to the market median for their positions and to reflect the Company's performance as discussed below. COMPANY PERFORMANCE AND EXECUTIVE COMPENSATION Company performance factors such as earnings, rates, shareholder return, and other financial criteria are used in determining the CEO's and other executive officers' positions in his or her salary range as described above. Company performance in 19941995 continued to exceed industry performance.be strong. MGE achieved record earnings of $2.29$2.23 per share. Total shareholder return exceeded the S&P 500 Stock Index and MGE's peer group of utilities for both the year 1994 and the five-year period ended December 31, 1994.1995. During 1994,1995, the Company also decreasedheld its electric rates and froze natural gas rates.rates constant. The CEO's annual salary was increased to $236,676$260,340 to reflect these recent accomplishments. Mr. Mebane, as well as all other MGE officers, received the award of 200 shares of restricted stock in recognition of 1994 record earnings. The CEO's total 19941995 compensation remains below the market total compensation for both general industry and similar-sized utilities identified in the compensation study. Richard E. Blaney Robert M. Bolz Frederic E. Mohs 1012 1517 COMPANY PERFORMANCE The following graph shows a five-year comparison of cumulative total returns for the Company, S&P 500, and a Peer Group Index weighted according to each company's market capitalization as of the beginning of each annual period. MADISON GAS AND ELECTRIC COMPANY FINANCIAL PERFORMANCE CUMULATIVE FIVE YEARFIVE-YEAR TOTAL RETURN* COMPARISON
MEASUREMENT PERIOD (FISCAL YEAR COVERED) MGE S&P 500 PEER GROUP 19891990 100 100 100 1990 102 97 96 1991 150 126 123147 130 127 1992 168 136 130165 140 135 1993 181 155 153 1994 184 150 147 1994 188 152 140157 145 1995 210 215 189
Assumes $100 invested on December 31, 1989,1990, in each of the Company's Common Stock, S&P 500, and the Peer Group * Total*Total return assumes reinvestment of dividends 11
-------------------------------- S&P PEER MGE 500 GROUP -------------------------------- 1990 $100 $100 $100 1991 $147 $130 $127 1992 $165 $140 $135 1993 $181 $155 $153 1994 $184 $157 $145 1995 $210 $215 $189
13 1618 The Peer Group selected by the Company is composed of 19the following Upper Midwest combination utilities. The companies included in the Peer Group are as follows:utilities: Cilcorp Inc. ***MidWest Resources Cinergy Corp. Minnesota Power & Light Cinergy Corp.Cipsco Inc. Nipsco Industries Inc. Cipsco Inc.CMS Energy Corp. Northern States Power-MN CMS Energy Corp. Southern Indiana Gas & Elec. DPL Inc. ****SIGCorp. Inc. IES Industries Inc. St. Joseph Light & Power IES Industries Inc.Illinova Corp. Utilicorp United Inc. Illinova Corp.Interstate Power Co. Wisconsin Energy Corp. Interstate Power Co.*Iowa-Illinois Gas & Elec. WPL Holdings Inc. Iowa-Illinois Gas & Elec.**MidAmerican Energy Co. WPS Resources Corp. Midwest Resources
Note: Data accumulated by S&P Compustat Services * Consolidated with MidWest Resources into MidAmerican Energy Co. ** Consolidation of Iowa-Illinois Gas & Electric and MidWest Resources *** Consolidated with Iowa-Illinois Gas & Electric into MidAmerican Energy Co. **** Name change from Southern Indiana Gas & Electric PENSION PLAN AND SUPPLEMENTAL RETIREMENT PLAN The Company has a noncontributory qualified defined benefit Pension Plan covering its salaried employees. The amount of pension is based upon years of service and final 60-month average earnings prior to retirement. The following table indicates the estimated maximum retirement benefits payable (unreduced for survivor protection) at the normal retirement age of 65 for specified compensation and years of service classifications. Substantially all compensation shown in the salary column of the summary compensation table is included in compensation under the Pension Plan, subject to any statutory regulations imposed by the Internal Revenue Code. Information in this table is based on the Pension Plan formula for years of service credit earned in 1986 and subsequent years. The retirement benefits are not subject to any reduction for Social Security benefits received by the employees or for any other offset amounts. 14 19 PENSION PLAN TABLE (1)
ANNUAL PENSION AT NORMAL RETIREMENT AGE OF 65 AFTER YEARS OF SERVICE INDICATEDINDICATE BELOW(2) ------------------------------------------------------------------------------------------ 25 FINAL FIVE-YEAR 2510 15 20 YEARS AVERAGE ANNUAL SALARY 10 YEARS 15 YEARS 20 YEARS OR MORE --------------------------------- -------- -------- -------- --------------- ------- ------- ------- $100,000......................... $12,500 $18,750 $25,000 $31,250 $125,000......................... $15,625 $23,438 $31,250 $39,063 $150,000......................... $18,750 $28,125 $37,500 $46,875
- ------------------------- (1) The retirement benefits reflect limits imposed by the Internal Revenue Code on benefit amounts and covered compensation. (2) The Pension Plan Table does not reflect service credit prior to 1986 when the Pension Plan required employee contributions. The normal retirement pension for employees with service credits prior to 1986 will exceed the amounts shown in the Pension Plan Table, depending uponon their years of pre-1986pre- 1986 service and contributions made to the Pension Plan. 12 17 The estimated annual retirement benefit payable at normal retirement age of 65 under the Pension Plan formula (assuming continuation of 19941995 compensation levels through retirement and taking into account employee contributions and service credits for 1985 and prior years) is $53,184 to Mr. Mebane, $43,555$46,047 to Mr. Wolter, $39,926and $46,316 to Mr. Williamson, $38,610Williamson. The estimated annual retirement benefit payable to Mr. Adams at normal retirement age of 65 under the Pension Plan formula is $15,151. At December 31, 1995, the estimated annual retirement benefit payable to Mr. Domek and $38,645 to Mr. Krzos.was $40,019. The full credited years of service under the Pension Plan are 1819 for Mr. Mebane, 1112 for Mr. Wolter, 910 for Mr. Williamson, and 25 for Mr. Domek, and 12 for Mr. Krzos.Domek. Officers of the Company are also covered under a nonqualified supplemental retirement plan which provides a supplemental retirement benefit. The supplemental retirement benefit is a designated percentage ranging from 55 to 70 percent of the final 60-month average earnings less the benefit payable from the Pension Plan described above. The designated percentage is based on the officer's age at retirement. The estimated supplemental annual retirement benefit payable at normal retirement age of 65 under the supplemental retirement plan (assuming continuation of 19941995 compensation levels through retirement) is $112,317$125,739 to Mr. Mebane, $48,618$59,952 to Mr. Wolter, $49,509and $57,432 to Mr. Williamson, $26,230Williamson. The estimated annual supplemental retirement benefit payable to Mr. Domek, and $39,801 to Mr. Krzos. The Company has purchased life insurance policies for select officers under which the Company is beneficiary. At the officer's death, the proceedsAdams at normal retirement age of such life insurance are intended to reimburse the Company for the expense of the benefits provided65 under the supplemental retirement plan.plan is $52,574. At December 31, 1995, the estimated annual supplemental retirement benefit payable to Mr. Domek was $30,497. 15 20 DEFERRED COMPENSATION PLAN Officers of the Company are permitted to defer a portion of their current salary under a nonqualified deferred compensation plan initiated in 1984. One officerTwo officers contributed to the plan during 1994.1995. Participants in the plan are entitled to receive deferred compensation upon termination of active employment. Deferred compensation under this plan does not constitute compensation as defined under the Pension Plan described above. The Company has entered into a trust agreement for the purpose of assuring the payment of the Company's obligations under the supplemental retirement plan and deferred compensation plan. Under the trust agreement, in the event of a change in control or potential change in control of the Company, the Company will be obligated to deliver to the trustee cash or marketable securities having a value equal to the present value of the amounts which the Company is obligated to pay under such plans and the costs of maintaining the trust. "Change in control" is defined generally as the acquisition by any person, subject to certain exceptions, of beneficial ownership of 20 percent or more of the Common Stock; a change in the majority of the Board of Directors; certain mergers or similar transactions involving the Company's assets where, among other conditions, the current shareholders do not constitute at least 60 percent of the shareholders of the resulting or acquiring entity; or a liquidation of the Company. 13 18 SEVERANCE PLANS The Company has entered into severance agreements with certain key employees, including Messrs. Mebane, Wolter, Williamson, Domek, and Krzos.Domek. Under these agreements, each such employee is entitled to a severance payment following a change in control of the Company as defined above if, within 24 months after such change in control, employment with the Company is terminated by (i) the Company, (ii) the employee for good reason, or (iii) the employee for any reason during the 30-day period commencing one year after the date of change in control. Each agreement terminates in May 1997has a three-year initial term, but on the first anniversary of execution and each anniversary thereafter, the agreement is automatically extended for an additional year, unless either the Company or the employee gives notice not to extend the agreement or a change in control of the Company has occurred. Severance payments will be equal to three times the employee's annual base salary plus three times the highest bonus paid during any of the five years preceding a change in control. If the employee receives severance benefits following a change in control, health, life, and disability benefits are continued for up to three years, and the employee will also be grossed up for any excise taxes hethe employee may incur. In circumstances not involving a change in control of the Company, Messrs. Mebane, Wolter, Williamson, Domek, and Krzos,Domek, like other salaried employees, are entitled under the Company's general severance plan to a payment equal to two weeks of compensation plus the employee's weekly compensation multiplied by the number of years of employment, not exceeding 24. 16 21 SOLICITATION OF PROXIES The cost of soliciting proxies will be borne by the Company. In addition to solicitation by mail, directors, officers, and employees of the Company may solicit proxies from the shareholders of the Company personally or by telephone. The Company has retained Morrow & Co., Inc., to aid in the solicitation of proxies at a fee of $6,000 plus expenses. RECEIPT OF SHAREHOLDERS' PROPOSALS AND DIRECTOR NOMINATIONS FOR NEXT ANNUAL MEETING In order to be considered for inclusion in the Company's proxy materials for the 19961997 Annual Meeting of Shareholders, any shareholders' proposals must be received at the Company's principal executive offices at 133 South Blair Street, Post Office Box 1231, Madison, Wisconsin 53701-1231, no later than November 22, 1995.26, 1996. Shareholder nominations for Class III directors to be elected at the 19961997 Annual Meeting of Shareholders must be submitted in the manner described in Election of Directors above not less than 14 days nor more than 60 days prior to the 19961997 Annual Meeting. 14 19 OTHER MATTERS The Company's Annual Report for the year 19941995 has been mailed to shareholders. The management has no knowledge of any other matters to be brought before the Annual Meeting. If, however, any other matters properly come before the Annual Meeting, it is the intention of the persons named in the proxy to vote the proxies in accordance with their judgment on such matters. The Board of Directors has selected Coopers & Lybrand L.L.P. to audit the consolidated financial statements of the Company and its subsidiaries for 1995.1996. Coopers & Lybrand L.L.P., the Company's independent public accountant in 1994,1995, is expected to have a representative present at the meeting who may make a statement and will be available to respond to appropriate questions. Madison Gas and Electric Company [SIG]DAVID C. MEBANE DAVID C. MEBANE Chairman of the Board, President, and Chief Executive Officer Dated March 21, 1995 1526, 1996 17 2022 - -------------------------------------------------------------------------------- - -------------------------------------------------------------------------------- PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF MADISON GAS AND ELECTRIC COMPANY The undersigned Common Stock shareholder of MADISON GAS AND ELECTRIC COMPANY hereby appoints RICHARD E. BLANEY, ROBERT M. BOLZ, DAVID C. MEBANE, andAND FRANK C. VONDRASEK, and each of them, as proxies with power of substitution (to act by a majority of such of them as shall be present) to represent and to vote all shares of stock the undersigned would be entitled to vote at the Annual Meeting of Shareholders to be held at the Holiday Inn--MadisonInn -- Madison West, 1313 John Q. Hammons Drive, Greenway Center, Middleton, Wisconsin, on Monday, May 1, 1995,6, 1996, at 11:00 a.m., local time, and at all adjournments thereof: (1) The election of members of Class IIII of the Board of Directors as provided in the Company's Proxy Statement: / / FOR all nominees listed below (except as marked to the contrary below)
/ / FOR all nominees listed below / / WITHHOLD AUTHORITY to vote for all nominees listed (except as marked to the contrary below) listed below
Class IIII (3 years)--R. Blaney, F. Mohs, -- J. Biddick, D. Mebane, and P. StarkR. Millner (to withhold authority to vote for any individual nominee, write the nominee's name in the space provided below): ---------------------------------------------------------------------- (2) An amendment of Article Third, Division A, of the Company's Restated Articles of Incorporation to (i) increase the number of shares of Common Stock authorized for issuance by the Company from the present 28,000,000 shares to 50,000,000 shares, and (2) reduce the par value of Common Stock from $8.00 per share to $1.00 per share. / / For / / Against / / Abstain (3) In their discretion upon such other business as may properly come before the meeting. THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AS SPECIFIED WITH RESPECT TO THE MATTERS DESIGNATED IN PROPOSALPROPOSALS NUMBERED (1) AND (2). IF NO SPECIFICATION IS MADE, THE SHARES WILL BE VOTED "FOR" ALL NOMINEES.NOMINEES AND "FOR" THE PROPOSAL TO AMEND THE COMPANY'S RESTATED ARTICLES OF INCORPORATION. This proxy revokes any proxy heretofore given. --------------------------------------------------- , 1996 MONTH DAY
This proxy revokes any proxy heretofore given. ------------------------------------------------- (L.S.) ---------------------------------------------- --------------------------------------------------- , 19951996 ------------------------------------------------- (L.S.) MONTH DAY Please sign exactly as name appears hereon. For joint accounts, all tenants should sign. Executors, Administrators, Trustees, etc., should so indicate when signing.
- -------------------------------------------------------------------------------- 21 MR. GARY J. WOLTER ANNUAL SHAREHOLDERS' MEETING MADISON GAS AND ELECTRIC COMPANY MONDAY, MAY 1, 1995, 11:00 AM POST OFFICE BOX 1231 HOLIDAY INN MADISON WEST MADISON, WISCONSIN 53701-1231 1313 JOHN Q. HAMMONS DRIVE MIDDLETON, WISCONSIN I (We) plan to attend the Annual Meeting of Shareholders. Name of Shareholder(s) Atttending _____________________________________________ (please print) Address _______________________________________________________________________ City _______________________ State ____________________ ZIP Code ______________ Name of Guest Attending _______________________________________________________ (please print) PLEASE RETURN THIS RESERVATION ONLY IF YOU PLAN TO ATTEND THE ANNUAL MEETING. IT MAY BE ENCLOSED WITH YOUR PROXY. THANK YOU.